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Saturday, March 28, 2009

Get Rid Of Cracks In Your Walls

Since time immemorial, architecture has held the fascination of the human mind. The buildings that we see around us, today, are the end product of long and gradual evolution in architecture. The human mind has evolved and with the years, the houses we live in have also evolved. With this, what has also evolved is the work place. We have changed the way we make our buildings and now whatever building is made, is made in keeping view of the kind of activity it is meant for. For example, a house is built on a smaller area than a commercial complex.

To cite a few more differences, the number and sizes of rooms made are different for a building that is to become a hotel and a building that is to become a home. With such a mass revolution in how our buildings are made, over the years, a revolution has also taken place in how our buildings are mended when they suffer from damage. Structural Crack Repair in San Antonio Texas is a part of this revolution in repairing structural cracks. The techniques, service, experts and solutions that are provided are all provided to suit the specific needs of every individual customer.

These days, as the buildings are personalized, it has become unavoidable that the repairing to be done be suited to the exact nature of the structure and material of the building in question. To repair cracks, a team of professional workers and experts is sent. The experts first locate the extent of crack in the structure where the problem has been located. If the crack is shallow and does not have the potential to cause further development of cracks or any leakages, basic techniques are used to fix the crack. However, the strategy employed for a deep crack is different.

For cracks that are having appreciable depth and have the potential to cause cracking of adjacent structures or leakages, advanced techniques of repair are used. Professionals study the possible cause and solution of the crack and depending on this; they decide what kind of repair would be best suited for the crack. Very quick service is provided to ensure that there is no danger or loss from cracks developed in housing and commercial buildings. The repair is done with full safety and so that any defect does not occur in the future. To get the cracks in your walls repaired, call fast!

So becareful when you stay near the wall.... he he he

Friday, March 27, 2009

Business Success Strategies

At Alex Mandossian's Teleseminar Secrets Reunion, we did a "timeline" exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points. Even more importantly, I learned 2 important takeaways I wanted to share with you.

At Alex Mandossian's Teleseminar Secrets Reunion, we did a "timeline" exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points.

Even more importantly, I learned 2 important takeaways I wanted to share with you.

The first came from one of the participants. He remarked that the timeline exercise really put things in perspective. These were simply events, not good or bad. They were neutral. Whether you're in bankruptcy or just broke the 7-figure mark, it's just an event. A fact.

It's the story around it that turns it into something else. The story is where the emotions come in. And that's where it gets messy.

The event isn't the problem. The story is. If you can take the story out of what's going on, you can look at what's happening more objectively and objectively make a decision about how you're going to handle it.

You may have heard the quote that life is about 10 percent what happens to you and about 90 percent your reaction to what's happened to you. In other words, the event is in the 10 percent -- your story is in the 90 percent.

Bad things happen to everyone. The vast majority of successful entrepreneurs I know were either in debt up to their eyeballs or actually declared bankruptcy at some point. In fact, I can't think of a single successful business person who didn't lose a significant amount of money at some time in their life -- whether from a poor business decision, a bad investment, the market changing or a product that completely flopped. That's just the way it is.

But, the successful business person picked themselves up and went back to work. They didn't lay in the gutter and moan about their bad luck. (Well, maybe they did, but it didn't last too long.) They mostly focused on what they were going to do next to recover.

The unsuccessful business person is the one who allows failure to stop them. The unsuccessful business person is the one who gets so sucked up in the story around the failure they don’t get around to picking themselves back up and trying the next thing.

The second takeaway I learned was about the pattern. Alex's timeline (as those of people who shared) looked like a sine wave. It went up then it went down then it went up then it went down and it went up, etc.

And that's what life is like. You're up and you're down. You can't enjoy the ups without the downs. And you don't stay down because you'll end up going back up.

So, where are you in your timeline? Are you on a high? That's fantastic -- enjoy it. Eventually it will go down but don't focus on that, focus on enjoying being on top. Are you on a low? Well, celebrate that as well, because that means you're on your way up.

Even if you're on the way down, still celebrate, because you know you'll eventually hit the bottom and come back up. And life will be all the better because you just came out of the down.

Take the time to do this exercise for yourself. Chart out your most important milestones over the past 10 or 20 years. And take time to celebrate where you've been and how far you've come. And don't forget to celebrate wherever you are right now.

Good business strategies involve the execution of an ordered plan of attack. The development and implementation of your own strategies can insure that your business becomes -- and stays -- profitable, for many years to come.

How to Turn Your Social Networking Friends Into Customers

Clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales? And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.

Isn't social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos and...

Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales?

And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.

So what the heck is a social networking landing page? Well, it's a special page on your web site or blog designed specifically for your social networking folks. This special page continues the conversation you started on other social networking sites. (This is very important, you should always design landing pages as continuing the conversation started elsewhere, whether it's your prospects clicking on a Google ad or followers intrigued by something you tweeted about on Twitter.)

You see, many people send their social networking friends to the home page of their web site or their blog. And while that's not a terrible thing to do, you could definitely do better. You see, the home page of your web site or the first page of your blog is more general. It has to be. You don’t know how people are finding your site. They could be on it because they just heard you on a teleclass or read an article by you or someone referred you. You don’t know so you have to keep it pretty generic about the problems you solve and the solutions you provide (and of course, push them to give you their email address).

So by creating a landing page specifically for your social network buddies that continues the conversation already started in the social networking scene, you'll be that much closer to transforming them into eventual customers.

Okay, so what do you put on this social networking landing page? Do you try and sell them there?

In a word -- NO! Remember, social networking is all about building relationships and making connections. And, through those relationships people will naturally want to support you and become your customer. The last thing you want to do is send your social networking buds to a page and try to sell them.

(Now, that doesn't mean your page can't include a couple of links to some products so they can read more and buy, but no hard core selling.)

Instead, share more about yourself, your family, your interests and your business. Then invite them to give you their email address in exchange for a free gift from you.

By getting on your email list, you are now in a position to deepen the relationship. Along with getting your regular newsletter (you HAVE one, don't you?) which contains great information and content, you can also invite them to your free teleclasses, which also contain fantastic content but also includes an invitation for them to become a customer, or you send emails to them also inviting them to become a customer.

Social networking websites, they are all over the internet. While many would assume a large selection of networks is good, the selection often makes it difficult to find a quality social networking website. If you are interested in meeting new friends online, you are advised against signing up for just any social networking site that you come across.

Thursday, March 26, 2009

Designing an ad for an airplane banner

Designing an ad for an airplane banner isn’t the same as designing a print or radio ad. There are different things to consider and different criteria for getting a message cross.

First, airplane banners should be simple and to the point. Too much verbiage and the ad will be ineffective. Why? Quite simply, your customer doesn’t have time to examine the ad, read the fine print and consider the effectiveness of the graphics. A flying banner might remain overhead for several minutes, which is plenty of time for a potential customer to get the message, but not enough time to examine the banner as you might a newspaper ad.

If a banner is busy and hard to read, the potential customer (who, let’s face it, might also have better things to do while on the beach or at a car race) will lose interest and move back into whatever activity brought him to the beach or the race. But if the ad is striking, simple to read and bold, the customer will be drawn toward it and will not only pay attention to the ad but also seriously consider the product, which is exactly what you want.

Second, an airplane sign should be clear in its message. It might be advertising a gym, or a new diet pill. It could be trying to extol the virtues of the latest best-selling biography. Whatever it is, the message should be fairly clear. It’s OK to suggest that people visit the new gym in town, but without a clear message (“results!” or “affordable”) the message might not be as clear as it should be for effective airplane advertising.

The message can be conveyed not just with words, but with strong images and even strong colors. Unlike a newspaper ad which might just be black and white, an aerial banner can be presented in any number of bold colors, from red to purple to green.

But the third lesson here is about color – not too many. Too much bold color might overshadow the message you are trying to send. Let’s face it – the message is several hundred or more feet above your audience. Make it too hard to read or see and you’ve lost that rapt gathering. Instead, keep the color (or colors) bold but simple. A bright red background with black letting is an example of good use of color.

Another advantage that many businesses see in airplane advertising is the value for the dollar. While advertisers might pay each time an ad is run on the radio or in the newspaper, with aerial advertising, the advertiser pays only once for the graphic art and the development of the banner. Each time the banner is flown, the company pays for the flight time, but not for each ad individually.

Finally, think about your potential customer and how you are reaching them. That is, aerial banners are mostly flown over beaches and sporting events. What kind of message will really resonate with the beachgoer or sports fan? How can you present that message in a way that will get a response? At the end of a long beach day, your customer might be more than willing to head to the pub and order a few beers. Ply them with news of your inexpensive happy hour or large choice of beers.

As with any advertising medium, using aerial advertising well requires a real attention to detail – what the customer will want and how you can bring them what they want.

To be advertising not so easy job. Arnold Aerial Advertising is one of the many companies that provide such services.

Tuesday, March 24, 2009

Direct Marketing Opportunity

What is direct marketing?
How can direct marketing techniques drive your sales?
How do you implement a direct marketing campaign?

Direct marketing is a sub-discipline of marketing that focuses on driving purchases via a specific "call-to-action". One of the main advantages of direct marketing is that the results achieved are trackable and measurable regardless of whichever media is utilised.

The main types of media employed in direct marketing are direct mail, direct response advertising, email marketing and telemarketing, however, it can also encompass radio, television, internet banners and billboards, etc.

Direct marketing offers the ability to run a highly targeted marketing campaign particularly with direct mail, telemarketing and email marketing. The recipients of the marketing communication can be selected by specific demographics such geographic location, sex, age, social class, etc. In the business to business environment the criteria for recipient selection may be company size in terms of employee numbers or turnover, geographical location, job title, industry sector, etc.

A successful direct marketing campaign needs to be clear and concise and the ‘call to action’ must be relevant and compelling. In the case of printed communication or online marketing the quality of design work and copywriting is key to convincing the recipient to act on the offering.

Another advantage of most forms of direct marketing is that there is less ‘wastage’ than with other forms of marketing such as advertising. As for example, direct mail can be targeted at businesses or individuals that are very likely to have a requirement for the product or service. This is much harder with advertising as many people reading a magazine or listening to a radio advertisement will not have the correct profile to have an interest in the product or service.

Direct marketing can be particularly effective for small or medium sized companies, it enables them to reach the individuals or businesses most likely to need their product or service and also offer some incentive to purchase. Results are not only measurable they also tend to be fairly quick which is important particularly for a young company with a fragile cash flow.

Numerous lists are available for purchase to target the correct people or businesses. Lists can be expensive so for a small business it can be an idea to try to develop your own list. For a successful mailing package you do not necessarily need to spend large amounts of money, a simple post card can often be sufficient if well written and designed.

Direct marketing can be key to your business if you get it correct, it can drive growth for your business. Media selection, design and copywriting are vital as is the having the correct call to action. When in doubt call for professional help!

Marketing is a good opportunity. Marketing techniques drive your sales to make money

The Story of Chocolate

Chocolate has its origins in the Mayan civilisation of Yucotan. The cocoa tree is believed to have been discovered 2,000 years ago in the tropical rainforests of the Americas. The Azetecs of Mexico are known to have believed in the mystical origin of the cocoa tree, they cultivated the crop, and began consuming the cocoa beans as a unique recipe called 'chocolat.'

The beans looked like almonds, so at first the Spanish invaders showed little interest, but they were to become the source of chocolate and cocoa as we know it today.

The Spanish Conquistador Cortez recognised a possible commercial value of cocoa as a drink, and introduced the cocoa bean to Europe, but the Europeans found it bitter, so cane sugar was added to sweeten it.

It is thought that travellers introduced cocoa to the 'New World' of North America in the 1500's.

Initially chocolate was prepared in a number of different ways. Chocolate drinks were favoured initially, but the solid bars became preferred by the general public.

In 1894 Hershey’s was founded by Milton Hershey to produce sweet chocolate as a coating for his caramels. Hershey’s soon became synonymous with chocolate in North America.

The Hershey’s Chocolate Company established its first shop in Lancaster Pennsylvania. Its proximity to the shipping routes and ports of New York made it easy to import cocoa beans and sugar to the region. The surrounding area had many dairy farms from which Milton Hershey obtained the milk he needed for his recipes.

The Hershey brand continued to flourish as mass production enabled manufacturers to keep costs low.

By 1905 Hershey’s was in full production manufacturing their milk chocolate in many varieties, among them the world famous Hershey Kisses, Cookies ‘n’ Crème and Cookies ‘n’ Chocolate.

Wow.... who does'nt wants to eat cookies 'n'chocolate. It's so delicious... Thanks for who bring me a chocolate

Sunday, March 22, 2009

Real Estate - What’s up?

Is Las Vegas real estate really a wonderful real estate investment option? Well, probably yes. With the population on the rise and the economic indicators signalling growth, one would assume that Las Vegas real estate should be on the cards of any real estate investor. A lot of businesses are getting setup in Las Vegas. So all those developments combined with the fact that Las Vegas is what Las Vegas is, have made Las Vegas real estate investment a really attractive option.

Is Las Vegas real estate really a wonderful real estate investment option? Well, probably yes. With the population on the rise and the economic indicators signalling growth, one would assume that Las Vegas real estate should be on the cards of any real estate investor. A lot of businesses are getting setup in Las Vegas. So all those developments combined with the fact that Las Vegas is what Las Vegas is, have made Las Vegas real estate investment a really attractive option.

The uptrend in Las Vegas real estate can also be judged by the fact that the rents in Las Vegas have moved up quite a bit in last couple of years. With new facilities being added and with more businesses getting setup, you would expect the unemployment rate to go down for Las Vegas (which actually is the case). Moreover, as there is more influx of people and businesses, Las Vegas real estate would be expected to be in demand (both for business purposes and residential purposes). The appreciation of Las Vegas real estate can also be contributed to the avenues for enjoyment that exist in Las Vegas.

A lot of people have made a lot of money by investing in Las Vegas real estate and a lot of people have started investing in Las Vegas real estate. However, as is the case with any real estate investment, you must evaluate your options carefully before you actually go for Las Vegas real estate investment.

If you are full time into real estate investment business in and around Las Vegas, then you must already be looking at various investment avenues in Las Vegas real estate not just from the perspective of new developments but also from the perceptive of existing/ evergreen Las Vegas real estate investment opportunities (i.e. in terms of distress sales, public auctions of property etc). However, if you do not live in Las Vegas or anywhere near Las Vegas, but want to invest in Las Vegas real estate, then your best bet would be to find a Las Vegas real estate broker or maybe just look for the Las Vegas real estate listings over the internet. If you are unable to find other avenues easily, you might consider investing in new Las Vegas real estate developments i.e. new constructions. However, you need to pay heed to the growth indicators before you make the move to invest in Las Vegas real estate.

Real estate investment is a nice business. So, people who have a lot of money can made a lot of money by investing.