RECENTLY, I saw photos in newspapers showing people wearing "surgical masks" at shopping malls, schools, mamak stalls and other public areas. I have even noticed people wearing them out in the open with no one around.
Because of this, I would like to explain why the mask may do more harm than good.
The H1N1 virus is not airborne. To be considered an airborne virus, the microorganism would have to survive or remain in the air for long periods of time. The H1N1 virus does not stay airborne.
I have noticed many people wearing masks in crowded places. However, places like airports, shopping malls and schools are full of germs and bacteria. If a small amount of bacteria gets into a hole in the mask, you will provide a breeding ground for the bacteria, which may lead to an illness or infection. The moisture you produce in your mask is perfect for bacteria and viruses, and may be a recipe for disaster.
The way to prevent exposure to H1N1 virusis to avoid physical contact with people who may be sick or infected. Also avoid commonly touched surfaces like escalator railings, poles and public toilet doorknobs.
The H1N1 virus usually spreads when someone touches surfaces with the virus and then touches his own nose, eyes or mouth.
Washing your hands frequently is the best defense against exposure.
And yes, the virus may travel from point A to point B in the air. But it will drop, not stay airborne.
Wearing a mask is only good at helping you not to spread your illness to others if you are infected.
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Sunday, August 23, 2009
Tuesday, June 23, 2009
Investing in Real Estate is Not Easy
Today's real-estate mart is directive many to imagine of decent real-estate tycoons: snapping up properties at low cost and selling them at a profit? Is that a imagine you crapper attain reality?
It is possible to attain actual realty finance a profitable venture, but it module not be easy. If you don't know what you are doing, you could retrograde your assets - or take years to earn it back.
Before you move checking the actual realty listings, think most what you want. Are you thinking to equip for the long term or do you want to buy quickly and delude quickly? Do you hit the money and instance to attain necessary repairs and upgrades?
Another important question to consider is how such risk you crapper handle. Real realty is an especially risky assets because it takes so such instance to actualise a profit. To reach that acquire you hit to pay a lot of money: on the property, taxes, repairs, insurance etc. You also hit to pay a lot of time: in repairs and in waiting for the mart to wheel to a approbatory information for you.
These are not just theoretical questions. Research how such money you hit to invest. Write downbound how such money you want to hit in digit year, in five years and in 20 years. Determine whether you want to use your primary bag as confirmatory on your investment. (This module increase the size of the give for which you module be eligible, but it also means you crapper retrograde your bag if you cannot attain your payments.) You may be more cushy finance money on a smaller \"fixer-upper\" property.
Many grouping are tempted by offers to buy a parcel with no money down. These generally involve high interest rates and approaching costs. It's a rattling risky stake because no matter what happens in the market, you module still hit to pay the flooded amount eventually.
Before you take the plunge, learn everything you crapper most the actual realty market. There are many books and periodicals available to inform you the basics. The internet is also a great maker of actual realty information. You crapper learn everything you need to know most contracts, mortgages, insurance, legalities etc. The best assets is digit that you hit spent some instance researching.
Be trusty you hit access to good legal and financial information before you invest. If you don't know your legal rights and responsibilities you could attain a serious nonachievement that could change your financial health and future.
Real realty finance is not an cushy venture, but with certain research and planning, it is possible to get a rattling healthy return. Because properties are unique, you crapper hit a actual adventure in watching changes in your investment.
It is possible to attain actual realty finance a profitable venture, but it module not be easy. If you don't know what you are doing, you could retrograde your assets - or take years to earn it back.
Before you move checking the actual realty listings, think most what you want. Are you thinking to equip for the long term or do you want to buy quickly and delude quickly? Do you hit the money and instance to attain necessary repairs and upgrades?
Another important question to consider is how such risk you crapper handle. Real realty is an especially risky assets because it takes so such instance to actualise a profit. To reach that acquire you hit to pay a lot of money: on the property, taxes, repairs, insurance etc. You also hit to pay a lot of time: in repairs and in waiting for the mart to wheel to a approbatory information for you.
These are not just theoretical questions. Research how such money you hit to invest. Write downbound how such money you want to hit in digit year, in five years and in 20 years. Determine whether you want to use your primary bag as confirmatory on your investment. (This module increase the size of the give for which you module be eligible, but it also means you crapper retrograde your bag if you cannot attain your payments.) You may be more cushy finance money on a smaller \"fixer-upper\" property.
Many grouping are tempted by offers to buy a parcel with no money down. These generally involve high interest rates and approaching costs. It's a rattling risky stake because no matter what happens in the market, you module still hit to pay the flooded amount eventually.
Before you take the plunge, learn everything you crapper most the actual realty market. There are many books and periodicals available to inform you the basics. The internet is also a great maker of actual realty information. You crapper learn everything you need to know most contracts, mortgages, insurance, legalities etc. The best assets is digit that you hit spent some instance researching.
Be trusty you hit access to good legal and financial information before you invest. If you don't know your legal rights and responsibilities you could attain a serious nonachievement that could change your financial health and future.
Real realty finance is not an cushy venture, but with certain research and planning, it is possible to get a rattling healthy return. Because properties are unique, you crapper hit a actual adventure in watching changes in your investment.
Managing Your Blogging Time
In order to uphold a flourishing online presence, including attracting and maintaining a solidified readership base, you need to control your instance well. Not managing your instance well module affect how your customers feel most you and how you feel most your site. Be good to your consumers and be good to yourself, too.
Tools like email, social media sites, verify readers, etc can easily eat up every your instance without you even realizing where your instance went. Don't start prey to every those \"shiny pennies\" discover there. Just because something is interesting and eye catching, doesn't mean you need to place everything added on hold for it every time.
To successfully control the available instance you have for your blog or your online business, start off by figuring discover how much instance you have and what tasks need to intend done in that time. If you don't know how long destined tasks verify for you, then start tracking them to determine a minimum-to-maximum instance range for each. Then start scheduling those activities like you would schedule an appointment, and follow to that schedule.
Realize that it takes instance to develop a writing habit. Don't wait every posts to involve the aforementioned amount of work. Some articles or posts verify more instance to indite than to edit, other nowadays the opposite is true. Sometimes you can indite something straightforward through in record time, other nowadays you'll effort with every sentence. Expect that and permit apiece place be what it needs to be to intend its communication across.
Readers are a lowercase more forgiving for newcomers that may have occasional gaps in their bill history. Work to eliminate gaps altogether. A lawful inferior frequent schedule is usually better than a sporadic unpredictable schedule. Readers like to know what to expect.
Use this aforementioned scheduling process for other relevant tasks, too. Decide what nowadays of day you want to be on the social media sites (e.g., before work, lunch periods, break times, after work, etc) then follow to it. Overcome your anxiety or fear of \"what if I miss something\", mostly the important stuff gets referenced often enough in social media venues and/or is searchable.
Find tools that can support you control your time, such as search, auto-responders, verify readers, bookmarks, tags, alerts, marked/shared Favorites. Build in efficient ways to monitor those aggregation streams.
Don't permit yourself intend distracted by the fire-hose of information, tools, and apps discover there. While useful, these can also be instance killers. Don't permit them be your reason for shortchanging your customers' experience on your site. Be sure to control your instance like you control your money (hopefully you are existence meticulous most that, too, if not, apply these aforementioned instance management ideas there, too!)
Tools like email, social media sites, verify readers, etc can easily eat up every your instance without you even realizing where your instance went. Don't start prey to every those \"shiny pennies\" discover there. Just because something is interesting and eye catching, doesn't mean you need to place everything added on hold for it every time.
To successfully control the available instance you have for your blog or your online business, start off by figuring discover how much instance you have and what tasks need to intend done in that time. If you don't know how long destined tasks verify for you, then start tracking them to determine a minimum-to-maximum instance range for each. Then start scheduling those activities like you would schedule an appointment, and follow to that schedule.
Realize that it takes instance to develop a writing habit. Don't wait every posts to involve the aforementioned amount of work. Some articles or posts verify more instance to indite than to edit, other nowadays the opposite is true. Sometimes you can indite something straightforward through in record time, other nowadays you'll effort with every sentence. Expect that and permit apiece place be what it needs to be to intend its communication across.
Readers are a lowercase more forgiving for newcomers that may have occasional gaps in their bill history. Work to eliminate gaps altogether. A lawful inferior frequent schedule is usually better than a sporadic unpredictable schedule. Readers like to know what to expect.
Use this aforementioned scheduling process for other relevant tasks, too. Decide what nowadays of day you want to be on the social media sites (e.g., before work, lunch periods, break times, after work, etc) then follow to it. Overcome your anxiety or fear of \"what if I miss something\", mostly the important stuff gets referenced often enough in social media venues and/or is searchable.
Find tools that can support you control your time, such as search, auto-responders, verify readers, bookmarks, tags, alerts, marked/shared Favorites. Build in efficient ways to monitor those aggregation streams.
Don't permit yourself intend distracted by the fire-hose of information, tools, and apps discover there. While useful, these can also be instance killers. Don't permit them be your reason for shortchanging your customers' experience on your site. Be sure to control your instance like you control your money (hopefully you are existence meticulous most that, too, if not, apply these aforementioned instance management ideas there, too!)
The Entertaining Writer
Presently Randy Charach is working as the president of Synergy domains Inc, in Canada and the company based at Vancouver. Randy was originally a magician cum entertainer, normally he talks about success, principles and insights of world direct response and internet marketing.
Presently Randy Charach is working as the president of Synergy domains Inc, in Canada and the company based at Vancouver. Randy was originally a magician cum entertainer, normally he talks about success, principles and insights of world direct response and internet marketing. And no one can forget his TV show Internet Millionaire System, which made a huge mass among the people all around Europe. Randy Charach usually speaks of system, integration, network and gratitude. He says that a perfect system in business saves you with lot of hassles in later years. If you have more systems, it leads you to make more and work less and thereby it takes a short span of planning to complete the work with the systems. Failing to plan leads to fatal management and if you don’t have systems, it’s even difficult to scratch the potential surface that you create. He entices the clients to pay only the monthly membership with advanced features. Most of the people really get bored and sophisticated in internet marketing as they fail to spend their timings in internet. But only a few minutes is spent by some of the top CEO’s to earn a huge amount of money through online. Therefore maintaining a good integration with the internet can modulate you to earn more money in society. And he specifies that, it is good enough to start and take action at once. When it comes to the network it’s purely based on net worth, as you may request the ideas from successful friends to stimulate you and your business.
He’s Capable of Educating You with Niche Marketing
Randy Charach is quite a different person from others, as his books provide the exact details what you need, when we speak of Internet Marketing. Though most of the writers choose the topic Internet Marketing, they talk in general about online marketing, but Randy Charach focuses only on Niche Marketing and you can have a clear study on this from his book “Niche Magic”. When you go deeper into his books, a clear posture can be viewed as those events are based on the real life of Randy Charach as an internet marketer in his personal experience.
Randy Charach Deserves Applauds For His Quality Writings
Randy Charach have succeeded in magic and grown further more popular through his writings. Though his background was magic, Randy didn’t write books for the purpose to earn money, in fact already he has earned a lot through his magic shows. As all knows Niche Magic is one of the best book of Randy, being the own author for this book has provided great ideas of money making. There’s no doubt that niches provide you the ability to succeed in internet based business by targeting at your products and marketing. Randy Charach reveals the truth that, instead of targeting products towards everyone, you'll earn much better if you and try to sell products among smaller and distinguished group of peoples. The work of Randy Charach never ends here
, instead he’ ill let you know better about the internet based businesses in his future works.
Presently Randy Charach is working as the president of Synergy domains Inc, in Canada and the company based at Vancouver. Randy was originally a magician cum entertainer, normally he talks about success, principles and insights of world direct response and internet marketing. And no one can forget his TV show Internet Millionaire System, which made a huge mass among the people all around Europe. Randy Charach usually speaks of system, integration, network and gratitude. He says that a perfect system in business saves you with lot of hassles in later years. If you have more systems, it leads you to make more and work less and thereby it takes a short span of planning to complete the work with the systems. Failing to plan leads to fatal management and if you don’t have systems, it’s even difficult to scratch the potential surface that you create. He entices the clients to pay only the monthly membership with advanced features. Most of the people really get bored and sophisticated in internet marketing as they fail to spend their timings in internet. But only a few minutes is spent by some of the top CEO’s to earn a huge amount of money through online. Therefore maintaining a good integration with the internet can modulate you to earn more money in society. And he specifies that, it is good enough to start and take action at once. When it comes to the network it’s purely based on net worth, as you may request the ideas from successful friends to stimulate you and your business.
He’s Capable of Educating You with Niche Marketing
Randy Charach is quite a different person from others, as his books provide the exact details what you need, when we speak of Internet Marketing. Though most of the writers choose the topic Internet Marketing, they talk in general about online marketing, but Randy Charach focuses only on Niche Marketing and you can have a clear study on this from his book “Niche Magic”. When you go deeper into his books, a clear posture can be viewed as those events are based on the real life of Randy Charach as an internet marketer in his personal experience.
Randy Charach Deserves Applauds For His Quality Writings
Randy Charach have succeeded in magic and grown further more popular through his writings. Though his background was magic, Randy didn’t write books for the purpose to earn money, in fact already he has earned a lot through his magic shows. As all knows Niche Magic is one of the best book of Randy, being the own author for this book has provided great ideas of money making. There’s no doubt that niches provide you the ability to succeed in internet based business by targeting at your products and marketing. Randy Charach reveals the truth that, instead of targeting products towards everyone, you'll earn much better if you and try to sell products among smaller and distinguished group of peoples. The work of Randy Charach never ends here
, instead he’ ill let you know better about the internet based businesses in his future works.Friday, April 24, 2009
10 ways to improve the security of your wireless network
Wireless technology is now in almost every business and home, but a wireless network is inherently insecure and it is essential that every business ensures that their wireless networks are secured against the latest threats. Below are 10 simple tips for improving the security of your wireless network.
Implementing a wireless networking system can result in serious security problems if the system is not properly secured. In fact, some Internet service providers have clauses in their agreements that indicate that service is not to be shared with people outside of those covered by the agreement. If you deploy an insecure wireless network, it could result in a loss of service, or in the use of your network as a launching pad for attacks against other networks.
The point of properly securing a wireless access point is to close off the network from outsiders who do not have authorisation to use your services. A properly secured access point is said to be “closed” to outsiders. A wireless network is more difficult to secure than a typical wired network due to its nature. A wired network has a limited number of fixed physical points of access while a wireless network can be used at any point within the range of the antennas. To help you close these security holes, here is the first of our 10 wireless security tips
1) Do a Site Survey
We like to ask our customers this question, "Do you know where your wireless signal is?" Unless you know exactly how far your wireless network reaches, and in what directions it travels, chances are you're leaking a Wi-Fi signal that anyone with a laptop and a Wi-Fi card – including hackers – can use for free. A site survey will tell you exactly how far your signal reaches. We can help you measure signal strengths at various points in and around your business environment.
Businesses need to be aware that their network's AP signal could be traveling further than they want and creating a potential security breach. Encryption offers a good deal of protection, but the longer someone has access to your network, the greater the chance they can crack it.
Remember WEP encryption can be cracked. If your signal leaks out into the parking lot, you're giving someone the time and opportunity to hack you. If the signal's contained to your office, you significantly reduce the likelihood of an outside attack.
2) Plan antenna placement
The first step in implementing a closed wireless network is to place the wireless antenna in such a way that it limits how much the signal can reach areas outside the coverage area. Don’t place the antenna near a window, as the glass does not block the signal. Ideally, your antenna will be placed in the centre of the area you want covered with as little signal leaking outside the walls as possible. Of course, it’s next to impossible to completely control this, so other measures need to be taken as well.
3) Encryption
Wireless encryption protocol (WEP) is a standard method to encrypt traffic over a wireless network. While it has major weaknesses, it is useful in deterring casual hackers. Many wireless access point vendors ship their units with WEP disabled in order to make the product installation easier. This practice gives hackers immediate access to the traffic on a wireless network as soon as it goes into production since the data is directly readable with a wireless sniffer.
Encrypting your network makes it difficult for hackers to crack in and use your wireless connection, access your data, or perform other malicious actions. Encryption's an effective hacker deterrent.
The thought of trying to hack a 128-bit or 256-bit cipher is enough to send a hacker packing — and looking for an easier target. There are two types of encryption: WEP and WPA with AES encryption. The 128-bit WEP encryption can be cracked, but it can take up to four hours of work to do it. To date, 256-bit AES has never been cracked.
Most wireless access points (APs) support both WEP and WPA standards, but not all client cards (the Wi-Fi card that plugs into your laptop) support AES encryption, which requires a dedicated chip.
4) Change the SSID and disable its broadcast
The Service Set Identifier (SSID) is the identification string used by the wireless access point by which clients are able to initiate connections. This identifier is set by the manufacturer and each one uses a default phrase, such as “101” for 3Com devices. Hackers that know these pass phrases can easily make unauthorised use of your wireless services. For each wireless access point you deploy, choose a unique and difficult-to-guess SSID, and, if possible, suppress the broadcast of this identifier out over the antenna so that your network is not broadcast for use. It will still be usable, but it won’t show up in a list of available networks.
5) Disable DHCP
At first, this may sound like a strange security tactic, but for wireless networks, it makes sense. With this step, hackers would be forced to decipher your IP address, subnet mask, and other required TCP/IP parameters. If a hacker is able to make use of your access point for whatever reason, he or she will still need to figure out your IP addressing as well.
6) Disable or modify SNMP settings
If your access point supports SNMP, either disable it or change both the public and private community strings. If you don’t take this step, hackers can use SNMP to gain important information about your network.
7) Use access lists
To further lock down your wireless network, implement an access list, if possible. Not all wireless access points support this feature, but if yours does, it will allow you to specify exactly what machines are allowed to connect to your access point. The access points that support this feature can sometimes use Trivial File Transfer Protocol (TFTP) to periodically download updated lists in order to prevent the administrative nightmare of having to sync these lists on every unit.
8) Stick With the Same Vendor
Buying your APs and Wi-Fi cards from the same vendor increases your network performance and reduces compatibility issues, since not all vendors support the same features. “Turbo Mode is an example of this.
Some manufacturers build a Turbo mode into their APs and Wi-Fi cards. It's supposed to double your network throughput, but it only works if all your cards come from the same vendor. It could even be available only on a specific card within a vendor's line.
D-Link has an AP and a Wi-Fi card that are specific to the Turbo mode feature. The company makes lots of cards and APs, but not all of them support that feature. This is true of most vendors.
9) Place Your Wireless Network on Its Own VLAN
A VLAN (Virtual Local Area Network) is a way of segmenting your network so that employees can access only the job-related resources they need without having access to the entire network.
Not everyone on your network needs to know everything. Introducing VLANs is a way to add a layer of internal data protection to your business. This is a somewhat more costly addition to a wireless network, but a good option if your business requires compliance with HIPAA or other types of state and federal regulations, or if you want to make sure that your personnel or other backend data isn't readily accessible.
10) Set Up a Secondary Authentication Mechanism
Authentication is a way that people can prove they are who they say they are in order to access a network or any secure area. The most common authentication method is the user name and password. But companies dealing with highly sensitive data might want to consider adding a second method on top of the type they currently employ.
A RADIUS server is one option although this solution can be expensive depending on the size of the business. A number of low-cost solutions for small businesses exist to help them use authentication servers that utilize the protocol called 802.1X. They include software packages like LucidLink or Elektron that runs on a local computer to turn it into a RADIUS authentication server, or hosted RADIUS like WSC Guard or WiTopia.net.
The type of business that needs a higher level type of security are typically hospitals or medical practices that need to comply with HIPAA regulations. Other fields include financial services that must comply with Sarbanes-Oxley or industries with the money and the need to install a locked-down wireless network.
Better learn more in wireless network
Implementing a wireless networking system can result in serious security problems if the system is not properly secured. In fact, some Internet service providers have clauses in their agreements that indicate that service is not to be shared with people outside of those covered by the agreement. If you deploy an insecure wireless network, it could result in a loss of service, or in the use of your network as a launching pad for attacks against other networks.
The point of properly securing a wireless access point is to close off the network from outsiders who do not have authorisation to use your services. A properly secured access point is said to be “closed” to outsiders. A wireless network is more difficult to secure than a typical wired network due to its nature. A wired network has a limited number of fixed physical points of access while a wireless network can be used at any point within the range of the antennas. To help you close these security holes, here is the first of our 10 wireless security tips
1) Do a Site Survey
We like to ask our customers this question, "Do you know where your wireless signal is?" Unless you know exactly how far your wireless network reaches, and in what directions it travels, chances are you're leaking a Wi-Fi signal that anyone with a laptop and a Wi-Fi card – including hackers – can use for free. A site survey will tell you exactly how far your signal reaches. We can help you measure signal strengths at various points in and around your business environment.
Businesses need to be aware that their network's AP signal could be traveling further than they want and creating a potential security breach. Encryption offers a good deal of protection, but the longer someone has access to your network, the greater the chance they can crack it.
Remember WEP encryption can be cracked. If your signal leaks out into the parking lot, you're giving someone the time and opportunity to hack you. If the signal's contained to your office, you significantly reduce the likelihood of an outside attack.
2) Plan antenna placement
The first step in implementing a closed wireless network is to place the wireless antenna in such a way that it limits how much the signal can reach areas outside the coverage area. Don’t place the antenna near a window, as the glass does not block the signal. Ideally, your antenna will be placed in the centre of the area you want covered with as little signal leaking outside the walls as possible. Of course, it’s next to impossible to completely control this, so other measures need to be taken as well.
3) Encryption
Wireless encryption protocol (WEP) is a standard method to encrypt traffic over a wireless network. While it has major weaknesses, it is useful in deterring casual hackers. Many wireless access point vendors ship their units with WEP disabled in order to make the product installation easier. This practice gives hackers immediate access to the traffic on a wireless network as soon as it goes into production since the data is directly readable with a wireless sniffer.
Encrypting your network makes it difficult for hackers to crack in and use your wireless connection, access your data, or perform other malicious actions. Encryption's an effective hacker deterrent.
The thought of trying to hack a 128-bit or 256-bit cipher is enough to send a hacker packing — and looking for an easier target. There are two types of encryption: WEP and WPA with AES encryption. The 128-bit WEP encryption can be cracked, but it can take up to four hours of work to do it. To date, 256-bit AES has never been cracked.
Most wireless access points (APs) support both WEP and WPA standards, but not all client cards (the Wi-Fi card that plugs into your laptop) support AES encryption, which requires a dedicated chip.
4) Change the SSID and disable its broadcast
The Service Set Identifier (SSID) is the identification string used by the wireless access point by which clients are able to initiate connections. This identifier is set by the manufacturer and each one uses a default phrase, such as “101” for 3Com devices. Hackers that know these pass phrases can easily make unauthorised use of your wireless services. For each wireless access point you deploy, choose a unique and difficult-to-guess SSID, and, if possible, suppress the broadcast of this identifier out over the antenna so that your network is not broadcast for use. It will still be usable, but it won’t show up in a list of available networks.
5) Disable DHCP
At first, this may sound like a strange security tactic, but for wireless networks, it makes sense. With this step, hackers would be forced to decipher your IP address, subnet mask, and other required TCP/IP parameters. If a hacker is able to make use of your access point for whatever reason, he or she will still need to figure out your IP addressing as well.
6) Disable or modify SNMP settings
If your access point supports SNMP, either disable it or change both the public and private community strings. If you don’t take this step, hackers can use SNMP to gain important information about your network.
7) Use access lists
To further lock down your wireless network, implement an access list, if possible. Not all wireless access points support this feature, but if yours does, it will allow you to specify exactly what machines are allowed to connect to your access point. The access points that support this feature can sometimes use Trivial File Transfer Protocol (TFTP) to periodically download updated lists in order to prevent the administrative nightmare of having to sync these lists on every unit.
8) Stick With the Same Vendor
Buying your APs and Wi-Fi cards from the same vendor increases your network performance and reduces compatibility issues, since not all vendors support the same features. “Turbo Mode is an example of this.
Some manufacturers build a Turbo mode into their APs and Wi-Fi cards. It's supposed to double your network throughput, but it only works if all your cards come from the same vendor. It could even be available only on a specific card within a vendor's line.
D-Link has an AP and a Wi-Fi card that are specific to the Turbo mode feature. The company makes lots of cards and APs, but not all of them support that feature. This is true of most vendors.
9) Place Your Wireless Network on Its Own VLAN
A VLAN (Virtual Local Area Network) is a way of segmenting your network so that employees can access only the job-related resources they need without having access to the entire network.
Not everyone on your network needs to know everything. Introducing VLANs is a way to add a layer of internal data protection to your business. This is a somewhat more costly addition to a wireless network, but a good option if your business requires compliance with HIPAA or other types of state and federal regulations, or if you want to make sure that your personnel or other backend data isn't readily accessible.
10) Set Up a Secondary Authentication Mechanism
Authentication is a way that people can prove they are who they say they are in order to access a network or any secure area. The most common authentication method is the user name and password. But companies dealing with highly sensitive data might want to consider adding a second method on top of the type they currently employ.
A RADIUS server is one option although this solution can be expensive depending on the size of the business. A number of low-cost solutions for small businesses exist to help them use authentication servers that utilize the protocol called 802.1X. They include software packages like LucidLink or Elektron that runs on a local computer to turn it into a RADIUS authentication server, or hosted RADIUS like WSC Guard or WiTopia.net.
The type of business that needs a higher level type of security are typically hospitals or medical practices that need to comply with HIPAA regulations. Other fields include financial services that must comply with Sarbanes-Oxley or industries with the money and the need to install a locked-down wireless network.
Better learn more in wireless network
Online Surveys For Money
How To Find And Complete Top Surveys
If you have selected the completion of online surveys for money, it is important that you select the top surveys so that you will get the most return for the time and effort that you expend.
Online surveys for money has been proven to be an effective way to earn a substantial income from the home. Part of the success is related to finding and completing the best surveys. You can determine the best companies to work for when you take the time to do the necessary due diligence This means that you check out the ethics, professional attitude and methods of doing business to make certain that the company delivers what it has promised. Otherwise, you are just wasting your time in completing the survey questionnaires. Pick the top companies and enjoy the best income possibilities.
Not all Surveys are Equal
Online surveys for money come in many different varieties. There are those that are paid in cash, those that are paid in merchandise and those that allow you to accrue points so that you can spend them on gift cards or merchandise. Some surveys even pay with coupons or sweepstakes entries to some very nice prizes. Don't make the mistake of discounting all surveys unless they pay in cash or checks. Through the use of online auctions or other advertising, merchandise or products can often be sold or even bartered as a profitable venture to improve your income level. Surveys vary in difficulty and in the amount of time required to complete the list of questions as well. All these factors should be taken into account when selecting the surveys that you want to spend your valuable time on.
What to Look for in a Survey Company
Selecting the company that provides the survey directly or that provides listing sites for surveys should follow the same time of research that would be done in selecting any company with which you do business. Companies commission online surveys for money for many reasons such as advertising campaigns, market research and product research. This can make a difference in what they expect from those who complete the surveys. You will want to determine that the company has a good reputation for business ethics so that you can be assured of being paid accurately and quickly for the effort you expend.
Use Reputable Companies
The vast majority of listing companies that provide information about online surveys for money are ethical and have high professional standards for accuracy. You still should take the time to check out the reputation and spend your time on listing from businesses with the best credentials.
Stay Focused
When you set out to make a living or even to supplement an existing income through the completion of online surveys for money you can be your own worst enemy if you have not formed the habit of staying focused on the task at hand. This is often referred to as being a self-starter. When you work on your own from home, you are the only person controlling when you go to workFree Articles, how long you work and how well you work. You must school yourself to plan and prioritize the duties that will be required in order to meet the goals you set for yourself.
A lot of online surveys. You need to pick the top companies and enjoy the best income
If you have selected the completion of online surveys for money, it is important that you select the top surveys so that you will get the most return for the time and effort that you expend.
Online surveys for money has been proven to be an effective way to earn a substantial income from the home. Part of the success is related to finding and completing the best surveys. You can determine the best companies to work for when you take the time to do the necessary due diligence This means that you check out the ethics, professional attitude and methods of doing business to make certain that the company delivers what it has promised. Otherwise, you are just wasting your time in completing the survey questionnaires. Pick the top companies and enjoy the best income possibilities.
Not all Surveys are Equal
Online surveys for money come in many different varieties. There are those that are paid in cash, those that are paid in merchandise and those that allow you to accrue points so that you can spend them on gift cards or merchandise. Some surveys even pay with coupons or sweepstakes entries to some very nice prizes. Don't make the mistake of discounting all surveys unless they pay in cash or checks. Through the use of online auctions or other advertising, merchandise or products can often be sold or even bartered as a profitable venture to improve your income level. Surveys vary in difficulty and in the amount of time required to complete the list of questions as well. All these factors should be taken into account when selecting the surveys that you want to spend your valuable time on.
What to Look for in a Survey Company
Selecting the company that provides the survey directly or that provides listing sites for surveys should follow the same time of research that would be done in selecting any company with which you do business. Companies commission online surveys for money for many reasons such as advertising campaigns, market research and product research. This can make a difference in what they expect from those who complete the surveys. You will want to determine that the company has a good reputation for business ethics so that you can be assured of being paid accurately and quickly for the effort you expend.
Use Reputable Companies
The vast majority of listing companies that provide information about online surveys for money are ethical and have high professional standards for accuracy. You still should take the time to check out the reputation and spend your time on listing from businesses with the best credentials.
Stay Focused
When you set out to make a living or even to supplement an existing income through the completion of online surveys for money you can be your own worst enemy if you have not formed the habit of staying focused on the task at hand. This is often referred to as being a self-starter. When you work on your own from home, you are the only person controlling when you go to workFree Articles, how long you work and how well you work. You must school yourself to plan and prioritize the duties that will be required in order to meet the goals you set for yourself.
A lot of online surveys. You need to pick the top companies and enjoy the best income
Adsense Tips
Adsense tips include not only how to identify and take advantage of the possibilities of this innovative program originated by Google, but what activities are precluded by strict adherence to the program rules. Since Google has the ability to remove the rights of marketers to take advantage of the program based on obeying the rules, entrepreneurs are well advised to stay within the guidelines. Obviously if a web site abusing Adsense program techniques causes the business web site to be shut down by Google, it can cause tremendous loss of revenue. It may be difficult or impossible to reactivate a site that has been shut down.
Sell a Product Not an Ad
Adsense administrators will not allow the practice of web sites that are set up for the sole purpose of listing and promoting ads for products. One of the easiest Adsense tips to comprehend is to sell the product, not the ad in your marketing efforts. Use insightful and interesting content and present it in a way that will grab the attention of the reader. Failure to follow this tip can lead to the shutdown of your web site quickly. If you focus on how best to sell the product, rather than how to make the most money with ads, you will not run afoul of Adsense administrators.
Stay With the Theme
One of the smart Adsense tips is to stay with the theme of the website when you place the adwords. The words should be incorporated into the content of the web page, both in terms of the subject of the information on the web site and the general look or theme of the web page. In other words, if you use a particular font for everything on the web site, your adwords should be the same font. The same concept applies to the style, color and writing style.
Make Each Web Site Count
When you set up a web site for the purpose of a marketing campaign, take advantage of the many Adsense tips to increase your overall revenue level. You should focus on one subject per web site and work on building excellent content on that web site. By taking advantage of traffic building activities, you can have an increase in visitors who are interested in the information that you have developed and presented on your web site. Keywords associated with the web page content help to improve product revenue.
Rein in your Expectations
Another of the effective Adsense tips is to avoid attempting too much because you want to get rich quick. It is a mistake to open web site after web site in the hopes of earning a fortune in Adsense revenues from each one. In factHealth Fitness Articles, it is better to focus only on as many sites as you can adequately take care of. Each site should have your best keywords presented in a solid content that will attract the maximum number of visitors. Rein in the expectations of becoming an overnight millionaire and use your energy to improve the quality of your Adsense campaign.
*Using the Adsense tips, will give you positive results, but it is important that you understand the things to avoid in your quest for increased revenues*
Sell a Product Not an Ad
Adsense administrators will not allow the practice of web sites that are set up for the sole purpose of listing and promoting ads for products. One of the easiest Adsense tips to comprehend is to sell the product, not the ad in your marketing efforts. Use insightful and interesting content and present it in a way that will grab the attention of the reader. Failure to follow this tip can lead to the shutdown of your web site quickly. If you focus on how best to sell the product, rather than how to make the most money with ads, you will not run afoul of Adsense administrators.
Stay With the Theme
One of the smart Adsense tips is to stay with the theme of the website when you place the adwords. The words should be incorporated into the content of the web page, both in terms of the subject of the information on the web site and the general look or theme of the web page. In other words, if you use a particular font for everything on the web site, your adwords should be the same font. The same concept applies to the style, color and writing style.
Make Each Web Site Count
When you set up a web site for the purpose of a marketing campaign, take advantage of the many Adsense tips to increase your overall revenue level. You should focus on one subject per web site and work on building excellent content on that web site. By taking advantage of traffic building activities, you can have an increase in visitors who are interested in the information that you have developed and presented on your web site. Keywords associated with the web page content help to improve product revenue.
Rein in your Expectations
Another of the effective Adsense tips is to avoid attempting too much because you want to get rich quick. It is a mistake to open web site after web site in the hopes of earning a fortune in Adsense revenues from each one. In factHealth Fitness Articles, it is better to focus only on as many sites as you can adequately take care of. Each site should have your best keywords presented in a solid content that will attract the maximum number of visitors. Rein in the expectations of becoming an overnight millionaire and use your energy to improve the quality of your Adsense campaign.
*Using the Adsense tips, will give you positive results, but it is important that you understand the things to avoid in your quest for increased revenues*
Saturday, March 28, 2009
Get Rid Of Cracks In Your Walls
Since time immemorial, architecture has held the fascination of the human mind. The buildings that we see around us, today, are the end product of long and gradual evolution in architecture. The human mind has evolved and with the years, the houses we live in have also evolved. With this, what has also evolved is the work place. We have changed the way we make our buildings and now whatever building is made, is made in keeping view of the kind of activity it is meant for. For example, a house is built on a smaller area than a commercial complex.
To cite a few more differences, the number and sizes of rooms made are different for a building that is to become a hotel and a building that is to become a home. With such a mass revolution in how our buildings are made, over the years, a revolution has also taken place in how our buildings are mended when they suffer from damage. Structural Crack Repair in San Antonio Texas is a part of this revolution in repairing structural cracks. The techniques, service, experts and solutions that are provided are all provided to suit the specific needs of every individual customer.
These days, as the buildings are personalized, it has become unavoidable that the repairing to be done be suited to the exact nature of the structure and material of the building in question. To repair cracks, a team of professional workers and experts is sent. The experts first locate the extent of crack in the structure where the problem has been located. If the crack is shallow and does not have the potential to cause further development of cracks or any leakages, basic techniques are used to fix the crack. However, the strategy employed for a deep crack is different.
For cracks that are having appreciable depth and have the potential to cause cracking of adjacent structures or leakages, advanced techniques of repair are used. Professionals study the possible cause and solution of the crack and depending on this; they decide what kind of repair would be best suited for the crack. Very quick service is provided to ensure that there is no danger or loss from cracks developed in housing and commercial buildings. The repair is done with full safety and so that any defect does not occur in the future. To get the cracks in your walls repaired, call fast!
So becareful when you stay near the wall.... he he he
To cite a few more differences, the number and sizes of rooms made are different for a building that is to become a hotel and a building that is to become a home. With such a mass revolution in how our buildings are made, over the years, a revolution has also taken place in how our buildings are mended when they suffer from damage. Structural Crack Repair in San Antonio Texas is a part of this revolution in repairing structural cracks. The techniques, service, experts and solutions that are provided are all provided to suit the specific needs of every individual customer.
These days, as the buildings are personalized, it has become unavoidable that the repairing to be done be suited to the exact nature of the structure and material of the building in question. To repair cracks, a team of professional workers and experts is sent. The experts first locate the extent of crack in the structure where the problem has been located. If the crack is shallow and does not have the potential to cause further development of cracks or any leakages, basic techniques are used to fix the crack. However, the strategy employed for a deep crack is different.
For cracks that are having appreciable depth and have the potential to cause cracking of adjacent structures or leakages, advanced techniques of repair are used. Professionals study the possible cause and solution of the crack and depending on this; they decide what kind of repair would be best suited for the crack. Very quick service is provided to ensure that there is no danger or loss from cracks developed in housing and commercial buildings. The repair is done with full safety and so that any defect does not occur in the future. To get the cracks in your walls repaired, call fast!
So becareful when you stay near the wall.... he he he
Friday, March 27, 2009
Business Success Strategies
At Alex Mandossian's Teleseminar Secrets Reunion, we did a "timeline" exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points. Even more importantly, I learned 2 important takeaways I wanted to share with you.
At Alex Mandossian's Teleseminar Secrets Reunion, we did a "timeline" exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points.
Even more importantly, I learned 2 important takeaways I wanted to share with you.
The first came from one of the participants. He remarked that the timeline exercise really put things in perspective. These were simply events, not good or bad. They were neutral. Whether you're in bankruptcy or just broke the 7-figure mark, it's just an event. A fact.
It's the story around it that turns it into something else. The story is where the emotions come in. And that's where it gets messy.
The event isn't the problem. The story is. If you can take the story out of what's going on, you can look at what's happening more objectively and objectively make a decision about how you're going to handle it.
You may have heard the quote that life is about 10 percent what happens to you and about 90 percent your reaction to what's happened to you. In other words, the event is in the 10 percent -- your story is in the 90 percent.
Bad things happen to everyone. The vast majority of successful entrepreneurs I know were either in debt up to their eyeballs or actually declared bankruptcy at some point. In fact, I can't think of a single successful business person who didn't lose a significant amount of money at some time in their life -- whether from a poor business decision, a bad investment, the market changing or a product that completely flopped. That's just the way it is.
But, the successful business person picked themselves up and went back to work. They didn't lay in the gutter and moan about their bad luck. (Well, maybe they did, but it didn't last too long.) They mostly focused on what they were going to do next to recover.
The unsuccessful business person is the one who allows failure to stop them. The unsuccessful business person is the one who gets so sucked up in the story around the failure they don’t get around to picking themselves back up and trying the next thing.
The second takeaway I learned was about the pattern. Alex's timeline (as those of people who shared) looked like a sine wave. It went up then it went down then it went up then it went down and it went up, etc.
And that's what life is like. You're up and you're down. You can't enjoy the ups without the downs. And you don't stay down because you'll end up going back up.
So, where are you in your timeline? Are you on a high? That's fantastic -- enjoy it. Eventually it will go down but don't focus on that, focus on enjoying being on top. Are you on a low? Well, celebrate that as well, because that means you're on your way up.
Even if you're on the way down, still celebrate, because you know you'll eventually hit the bottom and come back up. And life will be all the better because you just came out of the down.
Take the time to do this exercise for yourself. Chart out your most important milestones over the past 10 or 20 years. And take time to celebrate where you've been and how far you've come. And don't forget to celebrate wherever you are right now.
Good business strategies involve the execution of an ordered plan of attack. The development and implementation of your own strategies can insure that your business becomes -- and stays -- profitable, for many years to come.
At Alex Mandossian's Teleseminar Secrets Reunion, we did a "timeline" exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points.
Even more importantly, I learned 2 important takeaways I wanted to share with you.
The first came from one of the participants. He remarked that the timeline exercise really put things in perspective. These were simply events, not good or bad. They were neutral. Whether you're in bankruptcy or just broke the 7-figure mark, it's just an event. A fact.
It's the story around it that turns it into something else. The story is where the emotions come in. And that's where it gets messy.
The event isn't the problem. The story is. If you can take the story out of what's going on, you can look at what's happening more objectively and objectively make a decision about how you're going to handle it.
You may have heard the quote that life is about 10 percent what happens to you and about 90 percent your reaction to what's happened to you. In other words, the event is in the 10 percent -- your story is in the 90 percent.
Bad things happen to everyone. The vast majority of successful entrepreneurs I know were either in debt up to their eyeballs or actually declared bankruptcy at some point. In fact, I can't think of a single successful business person who didn't lose a significant amount of money at some time in their life -- whether from a poor business decision, a bad investment, the market changing or a product that completely flopped. That's just the way it is.
But, the successful business person picked themselves up and went back to work. They didn't lay in the gutter and moan about their bad luck. (Well, maybe they did, but it didn't last too long.) They mostly focused on what they were going to do next to recover.
The unsuccessful business person is the one who allows failure to stop them. The unsuccessful business person is the one who gets so sucked up in the story around the failure they don’t get around to picking themselves back up and trying the next thing.
The second takeaway I learned was about the pattern. Alex's timeline (as those of people who shared) looked like a sine wave. It went up then it went down then it went up then it went down and it went up, etc.
And that's what life is like. You're up and you're down. You can't enjoy the ups without the downs. And you don't stay down because you'll end up going back up.
So, where are you in your timeline? Are you on a high? That's fantastic -- enjoy it. Eventually it will go down but don't focus on that, focus on enjoying being on top. Are you on a low? Well, celebrate that as well, because that means you're on your way up.
Even if you're on the way down, still celebrate, because you know you'll eventually hit the bottom and come back up. And life will be all the better because you just came out of the down.
Take the time to do this exercise for yourself. Chart out your most important milestones over the past 10 or 20 years. And take time to celebrate where you've been and how far you've come. And don't forget to celebrate wherever you are right now.
Good business strategies involve the execution of an ordered plan of attack. The development and implementation of your own strategies can insure that your business becomes -- and stays -- profitable, for many years to come.
How to Turn Your Social Networking Friends Into Customers
Clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales? And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.
Isn't social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos and...
Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales?
And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.
So what the heck is a social networking landing page? Well, it's a special page on your web site or blog designed specifically for your social networking folks. This special page continues the conversation you started on other social networking sites. (This is very important, you should always design landing pages as continuing the conversation started elsewhere, whether it's your prospects clicking on a Google ad or followers intrigued by something you tweeted about on Twitter.)
You see, many people send their social networking friends to the home page of their web site or their blog. And while that's not a terrible thing to do, you could definitely do better. You see, the home page of your web site or the first page of your blog is more general. It has to be. You don’t know how people are finding your site. They could be on it because they just heard you on a teleclass or read an article by you or someone referred you. You don’t know so you have to keep it pretty generic about the problems you solve and the solutions you provide (and of course, push them to give you their email address).
So by creating a landing page specifically for your social network buddies that continues the conversation already started in the social networking scene, you'll be that much closer to transforming them into eventual customers.
Okay, so what do you put on this social networking landing page? Do you try and sell them there?
In a word -- NO! Remember, social networking is all about building relationships and making connections. And, through those relationships people will naturally want to support you and become your customer. The last thing you want to do is send your social networking buds to a page and try to sell them.
(Now, that doesn't mean your page can't include a couple of links to some products so they can read more and buy, but no hard core selling.)
Instead, share more about yourself, your family, your interests and your business. Then invite them to give you their email address in exchange for a free gift from you.
By getting on your email list, you are now in a position to deepen the relationship. Along with getting your regular newsletter (you HAVE one, don't you?) which contains great information and content, you can also invite them to your free teleclasses, which also contain fantastic content but also includes an invitation for them to become a customer, or you send emails to them also inviting them to become a customer.
Social networking websites, they are all over the internet. While many would assume a large selection of networks is good, the selection often makes it difficult to find a quality social networking website. If you are interested in meeting new friends online, you are advised against signing up for just any social networking site that you come across.
Isn't social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos and...
Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales?
And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.
So what the heck is a social networking landing page? Well, it's a special page on your web site or blog designed specifically for your social networking folks. This special page continues the conversation you started on other social networking sites. (This is very important, you should always design landing pages as continuing the conversation started elsewhere, whether it's your prospects clicking on a Google ad or followers intrigued by something you tweeted about on Twitter.)
You see, many people send their social networking friends to the home page of their web site or their blog. And while that's not a terrible thing to do, you could definitely do better. You see, the home page of your web site or the first page of your blog is more general. It has to be. You don’t know how people are finding your site. They could be on it because they just heard you on a teleclass or read an article by you or someone referred you. You don’t know so you have to keep it pretty generic about the problems you solve and the solutions you provide (and of course, push them to give you their email address).
So by creating a landing page specifically for your social network buddies that continues the conversation already started in the social networking scene, you'll be that much closer to transforming them into eventual customers.
Okay, so what do you put on this social networking landing page? Do you try and sell them there?
In a word -- NO! Remember, social networking is all about building relationships and making connections. And, through those relationships people will naturally want to support you and become your customer. The last thing you want to do is send your social networking buds to a page and try to sell them.
(Now, that doesn't mean your page can't include a couple of links to some products so they can read more and buy, but no hard core selling.)
Instead, share more about yourself, your family, your interests and your business. Then invite them to give you their email address in exchange for a free gift from you.
By getting on your email list, you are now in a position to deepen the relationship. Along with getting your regular newsletter (you HAVE one, don't you?) which contains great information and content, you can also invite them to your free teleclasses, which also contain fantastic content but also includes an invitation for them to become a customer, or you send emails to them also inviting them to become a customer.
Social networking websites, they are all over the internet. While many would assume a large selection of networks is good, the selection often makes it difficult to find a quality social networking website. If you are interested in meeting new friends online, you are advised against signing up for just any social networking site that you come across.
Thursday, March 26, 2009
Designing an ad for an airplane banner
Designing an ad for an airplane banner isn’t the same as designing a print or radio ad. There are different things to consider and different criteria for getting a message cross.
First, airplane banners should be simple and to the point. Too much verbiage and the ad will be ineffective. Why? Quite simply, your customer doesn’t have time to examine the ad, read the fine print and consider the effectiveness of the graphics. A flying banner might remain overhead for several minutes, which is plenty of time for a potential customer to get the message, but not enough time to examine the banner as you might a newspaper ad.
If a banner is busy and hard to read, the potential customer (who, let’s face it, might also have better things to do while on the beach or at a car race) will lose interest and move back into whatever activity brought him to the beach or the race. But if the ad is striking, simple to read and bold, the customer will be drawn toward it and will not only pay attention to the ad but also seriously consider the product, which is exactly what you want.
Second, an airplane sign should be clear in its message. It might be advertising a gym, or a new diet pill. It could be trying to extol the virtues of the latest best-selling biography. Whatever it is, the message should be fairly clear. It’s OK to suggest that people visit the new gym in town, but without a clear message (“results!” or “affordable”) the message might not be as clear as it should be for effective airplane advertising.
The message can be conveyed not just with words, but with strong images and even strong colors. Unlike a newspaper ad which might just be black and white, an aerial banner can be presented in any number of bold colors, from red to purple to green.
But the third lesson here is about color – not too many. Too much bold color might overshadow the message you are trying to send. Let’s face it – the message is several hundred or more feet above your audience. Make it too hard to read or see and you’ve lost that rapt gathering. Instead, keep the color (or colors) bold but simple. A bright red background with black letting is an example of good use of color.
Another advantage that many businesses see in airplane advertising is the value for the dollar. While advertisers might pay each time an ad is run on the radio or in the newspaper, with aerial advertising, the advertiser pays only once for the graphic art and the development of the banner. Each time the banner is flown, the company pays for the flight time, but not for each ad individually.
Finally, think about your potential customer and how you are reaching them. That is, aerial banners are mostly flown over beaches and sporting events. What kind of message will really resonate with the beachgoer or sports fan? How can you present that message in a way that will get a response? At the end of a long beach day, your customer might be more than willing to head to the pub and order a few beers. Ply them with news of your inexpensive happy hour or large choice of beers.
As with any advertising medium, using aerial advertising well requires a real attention to detail – what the customer will want and how you can bring them what they want.
To be advertising not so easy job. Arnold Aerial Advertising is one of the many companies that provide such services.
First, airplane banners should be simple and to the point. Too much verbiage and the ad will be ineffective. Why? Quite simply, your customer doesn’t have time to examine the ad, read the fine print and consider the effectiveness of the graphics. A flying banner might remain overhead for several minutes, which is plenty of time for a potential customer to get the message, but not enough time to examine the banner as you might a newspaper ad.
If a banner is busy and hard to read, the potential customer (who, let’s face it, might also have better things to do while on the beach or at a car race) will lose interest and move back into whatever activity brought him to the beach or the race. But if the ad is striking, simple to read and bold, the customer will be drawn toward it and will not only pay attention to the ad but also seriously consider the product, which is exactly what you want.
Second, an airplane sign should be clear in its message. It might be advertising a gym, or a new diet pill. It could be trying to extol the virtues of the latest best-selling biography. Whatever it is, the message should be fairly clear. It’s OK to suggest that people visit the new gym in town, but without a clear message (“results!” or “affordable”) the message might not be as clear as it should be for effective airplane advertising.
The message can be conveyed not just with words, but with strong images and even strong colors. Unlike a newspaper ad which might just be black and white, an aerial banner can be presented in any number of bold colors, from red to purple to green.
But the third lesson here is about color – not too many. Too much bold color might overshadow the message you are trying to send. Let’s face it – the message is several hundred or more feet above your audience. Make it too hard to read or see and you’ve lost that rapt gathering. Instead, keep the color (or colors) bold but simple. A bright red background with black letting is an example of good use of color.
Another advantage that many businesses see in airplane advertising is the value for the dollar. While advertisers might pay each time an ad is run on the radio or in the newspaper, with aerial advertising, the advertiser pays only once for the graphic art and the development of the banner. Each time the banner is flown, the company pays for the flight time, but not for each ad individually.
Finally, think about your potential customer and how you are reaching them. That is, aerial banners are mostly flown over beaches and sporting events. What kind of message will really resonate with the beachgoer or sports fan? How can you present that message in a way that will get a response? At the end of a long beach day, your customer might be more than willing to head to the pub and order a few beers. Ply them with news of your inexpensive happy hour or large choice of beers.
As with any advertising medium, using aerial advertising well requires a real attention to detail – what the customer will want and how you can bring them what they want.
To be advertising not so easy job. Arnold Aerial Advertising is one of the many companies that provide such services.
Tuesday, March 24, 2009
Direct Marketing Opportunity
What is direct marketing?
How can direct marketing techniques drive your sales?
How do you implement a direct marketing campaign?
Direct marketing is a sub-discipline of marketing that focuses on driving purchases via a specific "call-to-action". One of the main advantages of direct marketing is that the results achieved are trackable and measurable regardless of whichever media is utilised.
The main types of media employed in direct marketing are direct mail, direct response advertising, email marketing and telemarketing, however, it can also encompass radio, television, internet banners and billboards, etc.
Direct marketing offers the ability to run a highly targeted marketing campaign particularly with direct mail, telemarketing and email marketing. The recipients of the marketing communication can be selected by specific demographics such geographic location, sex, age, social class, etc. In the business to business environment the criteria for recipient selection may be company size in terms of employee numbers or turnover, geographical location, job title, industry sector, etc.
A successful direct marketing campaign needs to be clear and concise and the ‘call to action’ must be relevant and compelling. In the case of printed communication or online marketing the quality of design work and copywriting is key to convincing the recipient to act on the offering.
Another advantage of most forms of direct marketing is that there is less ‘wastage’ than with other forms of marketing such as advertising. As for example, direct mail can be targeted at businesses or individuals that are very likely to have a requirement for the product or service. This is much harder with advertising as many people reading a magazine or listening to a radio advertisement will not have the correct profile to have an interest in the product or service.
Direct marketing can be particularly effective for small or medium sized companies, it enables them to reach the individuals or businesses most likely to need their product or service and also offer some incentive to purchase. Results are not only measurable they also tend to be fairly quick which is important particularly for a young company with a fragile cash flow.
Numerous lists are available for purchase to target the correct people or businesses. Lists can be expensive so for a small business it can be an idea to try to develop your own list. For a successful mailing package you do not necessarily need to spend large amounts of money, a simple post card can often be sufficient if well written and designed.
Direct marketing can be key to your business if you get it correct, it can drive growth for your business. Media selection, design and copywriting are vital as is the having the correct call to action. When in doubt call for professional help!
Marketing is a good opportunity. Marketing techniques drive your sales to make money
How can direct marketing techniques drive your sales?
How do you implement a direct marketing campaign?
Direct marketing is a sub-discipline of marketing that focuses on driving purchases via a specific "call-to-action". One of the main advantages of direct marketing is that the results achieved are trackable and measurable regardless of whichever media is utilised.
The main types of media employed in direct marketing are direct mail, direct response advertising, email marketing and telemarketing, however, it can also encompass radio, television, internet banners and billboards, etc.
Direct marketing offers the ability to run a highly targeted marketing campaign particularly with direct mail, telemarketing and email marketing. The recipients of the marketing communication can be selected by specific demographics such geographic location, sex, age, social class, etc. In the business to business environment the criteria for recipient selection may be company size in terms of employee numbers or turnover, geographical location, job title, industry sector, etc.
A successful direct marketing campaign needs to be clear and concise and the ‘call to action’ must be relevant and compelling. In the case of printed communication or online marketing the quality of design work and copywriting is key to convincing the recipient to act on the offering.
Another advantage of most forms of direct marketing is that there is less ‘wastage’ than with other forms of marketing such as advertising. As for example, direct mail can be targeted at businesses or individuals that are very likely to have a requirement for the product or service. This is much harder with advertising as many people reading a magazine or listening to a radio advertisement will not have the correct profile to have an interest in the product or service.
Direct marketing can be particularly effective for small or medium sized companies, it enables them to reach the individuals or businesses most likely to need their product or service and also offer some incentive to purchase. Results are not only measurable they also tend to be fairly quick which is important particularly for a young company with a fragile cash flow.
Numerous lists are available for purchase to target the correct people or businesses. Lists can be expensive so for a small business it can be an idea to try to develop your own list. For a successful mailing package you do not necessarily need to spend large amounts of money, a simple post card can often be sufficient if well written and designed.
Direct marketing can be key to your business if you get it correct, it can drive growth for your business. Media selection, design and copywriting are vital as is the having the correct call to action. When in doubt call for professional help!
Marketing is a good opportunity. Marketing techniques drive your sales to make money
The Story of Chocolate
Chocolate has its origins in the Mayan civilisation of Yucotan. The cocoa tree is believed to have been discovered 2,000 years ago in the tropical rainforests of the Americas. The Azetecs of Mexico are known to have believed in the mystical origin of the cocoa tree, they cultivated the crop, and began consuming the cocoa beans as a unique recipe called 'chocolat.'
The beans looked like almonds, so at first the Spanish invaders showed little interest, but they were to become the source of chocolate and cocoa as we know it today.
The Spanish Conquistador Cortez recognised a possible commercial value of cocoa as a drink, and introduced the cocoa bean to Europe, but the Europeans found it bitter, so cane sugar was added to sweeten it.
It is thought that travellers introduced cocoa to the 'New World' of North America in the 1500's.
Initially chocolate was prepared in a number of different ways. Chocolate drinks were favoured initially, but the solid bars became preferred by the general public.
In 1894 Hershey’s was founded by Milton Hershey to produce sweet chocolate as a coating for his caramels. Hershey’s soon became synonymous with chocolate in North America.
The Hershey’s Chocolate Company established its first shop in Lancaster Pennsylvania. Its proximity to the shipping routes and ports of New York made it easy to import cocoa beans and sugar to the region. The surrounding area had many dairy farms from which Milton Hershey obtained the milk he needed for his recipes.
The Hershey brand continued to flourish as mass production enabled manufacturers to keep costs low.
By 1905 Hershey’s was in full production manufacturing their milk chocolate in many varieties, among them the world famous Hershey Kisses, Cookies ‘n’ Crème and Cookies ‘n’ Chocolate.
Wow.... who does'nt wants to eat cookies 'n'chocolate. It's so delicious... Thanks for who bring me a chocolate
The beans looked like almonds, so at first the Spanish invaders showed little interest, but they were to become the source of chocolate and cocoa as we know it today.
The Spanish Conquistador Cortez recognised a possible commercial value of cocoa as a drink, and introduced the cocoa bean to Europe, but the Europeans found it bitter, so cane sugar was added to sweeten it.
It is thought that travellers introduced cocoa to the 'New World' of North America in the 1500's.
Initially chocolate was prepared in a number of different ways. Chocolate drinks were favoured initially, but the solid bars became preferred by the general public.
In 1894 Hershey’s was founded by Milton Hershey to produce sweet chocolate as a coating for his caramels. Hershey’s soon became synonymous with chocolate in North America.
The Hershey’s Chocolate Company established its first shop in Lancaster Pennsylvania. Its proximity to the shipping routes and ports of New York made it easy to import cocoa beans and sugar to the region. The surrounding area had many dairy farms from which Milton Hershey obtained the milk he needed for his recipes.
The Hershey brand continued to flourish as mass production enabled manufacturers to keep costs low.
By 1905 Hershey’s was in full production manufacturing their milk chocolate in many varieties, among them the world famous Hershey Kisses, Cookies ‘n’ Crème and Cookies ‘n’ Chocolate.
Wow.... who does'nt wants to eat cookies 'n'chocolate. It's so delicious... Thanks for who bring me a chocolate
Sunday, March 22, 2009
Real Estate - What’s up?
Is Las Vegas real estate really a wonderful real estate investment option? Well, probably yes. With the population on the rise and the economic indicators signalling growth, one would assume that Las Vegas real estate should be on the cards of any real estate investor. A lot of businesses are getting setup in Las Vegas. So all those developments combined with the fact that Las Vegas is what Las Vegas is, have made Las Vegas real estate investment a really attractive option.
Is Las Vegas real estate really a wonderful real estate investment option? Well, probably yes. With the population on the rise and the economic indicators signalling growth, one would assume that Las Vegas real estate should be on the cards of any real estate investor. A lot of businesses are getting setup in Las Vegas. So all those developments combined with the fact that Las Vegas is what Las Vegas is, have made Las Vegas real estate investment a really attractive option.
The uptrend in Las Vegas real estate can also be judged by the fact that the rents in Las Vegas have moved up quite a bit in last couple of years. With new facilities being added and with more businesses getting setup, you would expect the unemployment rate to go down for Las Vegas (which actually is the case). Moreover, as there is more influx of people and businesses, Las Vegas real estate would be expected to be in demand (both for business purposes and residential purposes). The appreciation of Las Vegas real estate can also be contributed to the avenues for enjoyment that exist in Las Vegas.
A lot of people have made a lot of money by investing in Las Vegas real estate and a lot of people have started investing in Las Vegas real estate. However, as is the case with any real estate investment, you must evaluate your options carefully before you actually go for Las Vegas real estate investment.
If you are full time into real estate investment business in and around Las Vegas, then you must already be looking at various investment avenues in Las Vegas real estate not just from the perspective of new developments but also from the perceptive of existing/ evergreen Las Vegas real estate investment opportunities (i.e. in terms of distress sales, public auctions of property etc). However, if you do not live in Las Vegas or anywhere near Las Vegas, but want to invest in Las Vegas real estate, then your best bet would be to find a Las Vegas real estate broker or maybe just look for the Las Vegas real estate listings over the internet. If you are unable to find other avenues easily, you might consider investing in new Las Vegas real estate developments i.e. new constructions. However, you need to pay heed to the growth indicators before you make the move to invest in Las Vegas real estate.
Real estate investment is a nice business. So, people who have a lot of money can made a lot of money by investing.
Is Las Vegas real estate really a wonderful real estate investment option? Well, probably yes. With the population on the rise and the economic indicators signalling growth, one would assume that Las Vegas real estate should be on the cards of any real estate investor. A lot of businesses are getting setup in Las Vegas. So all those developments combined with the fact that Las Vegas is what Las Vegas is, have made Las Vegas real estate investment a really attractive option.
The uptrend in Las Vegas real estate can also be judged by the fact that the rents in Las Vegas have moved up quite a bit in last couple of years. With new facilities being added and with more businesses getting setup, you would expect the unemployment rate to go down for Las Vegas (which actually is the case). Moreover, as there is more influx of people and businesses, Las Vegas real estate would be expected to be in demand (both for business purposes and residential purposes). The appreciation of Las Vegas real estate can also be contributed to the avenues for enjoyment that exist in Las Vegas.
A lot of people have made a lot of money by investing in Las Vegas real estate and a lot of people have started investing in Las Vegas real estate. However, as is the case with any real estate investment, you must evaluate your options carefully before you actually go for Las Vegas real estate investment.
If you are full time into real estate investment business in and around Las Vegas, then you must already be looking at various investment avenues in Las Vegas real estate not just from the perspective of new developments but also from the perceptive of existing/ evergreen Las Vegas real estate investment opportunities (i.e. in terms of distress sales, public auctions of property etc). However, if you do not live in Las Vegas or anywhere near Las Vegas, but want to invest in Las Vegas real estate, then your best bet would be to find a Las Vegas real estate broker or maybe just look for the Las Vegas real estate listings over the internet. If you are unable to find other avenues easily, you might consider investing in new Las Vegas real estate developments i.e. new constructions. However, you need to pay heed to the growth indicators before you make the move to invest in Las Vegas real estate.
Real estate investment is a nice business. So, people who have a lot of money can made a lot of money by investing.
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